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The technology of AR/VR approaches almost in every sector and the jewellery industry is one of them. Both physical and online shops in this industry need to upgrade to stay competitive. The jewellery industry needs something new that works “try before you buy" concept. We can implement this concept with the use of technology. A buyer can see the desired jewellery directly to the buyer's face where it’ll suit, it will increase the buying confidence and reduce the chance of disappointment of buying the wrong product.
We know that the jewellery industry worked in traditional methods which are popular in the past, but at the time it changed, this industry also develops an online market and reach out to more people by providing experiences to them. Businesses are using this technology to provide a new level of interaction between the customers & their products, either online or in showrooms.
The main advantage of using AR/VR in the jewellery industry is a “Virtual Try-On”. It can help users virtually try on jewellery to their smartphone with personalized instructions. The Try-On feature of AR is helping to save precious time for the user and provide a vast collection of jewellery in a single click.
It creates the buyer’s engagement. The interaction with smart devices, buyers are engaged with virtual try-on of jewellery so, this type of engagement provides them with a unique experience and encourage them to visit your store again and again. This will help to keep you one step forward from your competitors and help to gain more customers. It will help brands to maintain their trust in buyers.
The virtual try-on helps buyers to try the jewellery before buying it. The buyer can try it anytime and anywhere. It is totally risk-free. So, it reduces the main cause of the disappointment of user for purchasing the wrong product and It also reduces the possibility of the return of product because it provides social sharing to get more opinion and help buyer to buy the right one. This is one of the most advantages of AR/VR.
Other advantages are also there. We will discuss it later. Right, now we mention the main advantages of the use of AR/VR in the jewellery industry. Get in touch with us for more updates. Fill free to contact us at [email protected]
The jewellery industry needs something new that works “try before you buy" concept which provides the best solution to the buyer with vast collections without leaving their place.