The impact of using AR, VR in the furniture industry.
Technology changes most aspects of the furniture industry. Augmented reality/Virtual Reality has given a different approach to the furniture business. The technology works on the “try before buy” concept which is stress-free and cost-free for the buyer and ultimately helpful for the retailers.
AR/VR has given a new face of stress-free and cost-effective buying to the furniture industry. We know that the furniture industry used traditional methods for selling. For that, the buyer must have to visit the showroom. The buyer does not take the proper decision of buying the right furniture for their need and choice because they do not have any idea of the place they want to put it and how it looks at their place. Sometimes they take the wrong decision of buying the wrong piece. This causes buyer dissatisfaction. AR/VR reduces the cause dissatisfaction by providing the facility of “try before buy”.
It is represented by 3D models of furniture. It creates a virtual world in the device and shows the products in 360-degree. The buyer just has to choose the place from the device and start to select how the particular piece looks in that place. It also provides the facility of choosing colors and designs. It creates a more personalized shopping experience for customers. It also allows customers to make decisions as per their choice. It has been designed to combine buying with entertainment and interaction.
AR/VR has proven a very effective sales booster and new marketing concept for every industry. The main reason is that the retailers are able to showcase their products virtually and it allows customers to test how an item will look in their homes or offices. It keeps the retailer one step forward over others who are still using the traditional methods. Its trials are totally risk-free. The 3D representation with animation and effects helps to attract people and provide them gaming-like experience virtually. So, it automatically does the marketing of the product.
In the end, we just say that AR/VR works as a game-changer in every industry, whether it is food, furniture, education, automation, etc. Nowadays, the acceptance of the technology is slow, but we know that it will get faster in the nearby future and every industry use this technology in their business and take advantage of it.
